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The monuments, the view, the streets, the language, traditions and daily lifestyle comprise the face of a city.
Even today Florence has a fabric of businesses that were established decades, if not centuries ago. The stores, caf├ęs, pharmacies, bookstores, historical hotels and artisan workshops create a very special atmosphere, a "Florentineness" that can still be found on the city's streets.
This site, dedicated to Historic Florentine Businesses, offers citizens and visitors an opportunity to become acquainted with and learn more about the city's unique character, through stories, itineraries and images of its traditional business concerns.
In order to safeguard this heritage, the municipal government has established a special registry for Historic Florentine Businesses. The registry is a tool to valorize and promote these living jewels and to tell the world about them through this site and periodical publications. It has already created a distinctive and immediately recognizable logo that identify the genuineness and typical nature of the Florentine tradition.


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